Al Mashaaer

AI-Crafted Product Films for
Al Mashaaer

Al Mashaaer, from Vini Cosmetics, the makers of Fogg, is entering Dubai with a luxurious range of 36 unique Eau de Parfums, each crafted with 30% oil extract - making them richer, deeper and more potent than regular fragrances.

To bring out the individuality of every perfume, we imagined a unique product film for each fragrance. But instead of showing perfume in the usual glossy way, we created a world where every fragrance has its own perfumer, its own story, and its own magical discovery.
Each film follows an imagined Arabian-French perfumer as they find inspiration in nature, rare raw ingredients, memories, rituals, landscapes and emotions — slowly transforming them into a handcrafted scent.

With the help of AI, we brought these stories to life in a visually rich, cinematic and luxurious way. The process was scary, exciting and beautifully experimental