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Friends Adult Dry Pants Packaging Design

Campaign inspired by the Design

In contemporary times, urinary incontinence affects even young adults, impacting their daily lives. While adult diapers offer a solution, stigma persists due to their bulky appearance. Breaking barriers, we have showcased individuals wearing discreet, sleek designs—diapers concealed beneath regular clothing. Empowering freedom, our approach eliminates fear, enabling everyone to live life to the fullest without hesitation.

We took the same design idea in TV commercial as well.

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